Коллеги, занимающиеся креативным дизайном, возможно, этот конкурс будет для Вас интересен
Peroni Nastro Azzuro. Tradizione e Naturalita. Birra Superiore.
01 — the subject of the international competition is
It's Aperitivo Time
One of Italy's most established and iconic brands, Peroni Nastro Azzurro, in collaboration with Alessi, are collaborating
with designboom to organize the Peroni Nastro Azzurro Blue Ribbon Design Awards 2009 in the UK.
Peroni Nastro Azzurro has created these awards to offer you the chance to design
pieces for the aperitivo occasion, which are influenced and inspired by the Peroni Nastro Azzurro brand.
Aperitivo is an authentic Italian tradition that combines delicious small plate of food with refreshing alcoholic drinks
during the early evening hours as a relaxing prelude to dinner. Aperitivo is recognised as a reason for
social gathering, and is a stylish and elaborate affair.
Aperitivo is also a fantastic brief to design against due to the transitional nature of the occasion.
It's day to night. It's work to play.
We expect to receive innovative, stylish and original design applications of aperitivo accessories,
including glasses, tableware, small furniture, tools and gadgets for the perfect aperitivo time.
The custom of enjoying aperitivo is deeply rooted in Italian culture, with Italians regularly enjoying aperitivo
as part of everyday life — in public spaces, cafes and bars that serve up sumptuous aperitivo;
gallery openings and parties; and amongst family and friends at home.
02 — awards
The designers of 2 winning entries will win a cash prize of:
EURO 5000 each
The winning entries and other selected finalists will be shown in a Peroni Nastro Azzurro exhibition
at the Design Museum (tbc) in London, which will then be rolled out to the Design Museum's UK regional partners,
and a host of top-end UK style bars.
There is also the opportunity for finalist / winning designs to be developed into items
for the Alessi catalogue, working together the Alessi design management structure,
as well as the potential for the winning designs to be used in iconic Peroni Nastro Azzurro advertising.
In the event that Alessi exercises the option to use the rights for production
on an exclusive basis and sine die (without time limitations),
Alessi undertakes to pay a royalty of annual sales to the designer.
And as always, designboom will publish an exhaustive results report.
04 — design criteria
Projects must be new — they must not be currently in production. Previously published or exhibited projects are not accepted.
It is important that you keep your design (s) confidential until the results of
the competition are published.
The jury will favour designs and concepts which are innovative in terms
of their formal / technological aspects.
Please don't send in vague concepts, but go a step further.
It's not the idea which is the art,
it's more the way somebody handles the idea that makes art.
05 — registration deadline
Applications can be submitted from March 16, 2008 and will be accepted
through to 12pm, GMT June 08, 2009, when the competition will be officially closed.
10 — eligibility
The competition is only open to people aged 25 years or older. Proof of age may be required