Marketing DirectorOverall marketing management. Insurance, investment and banking products development.Whole Russia network of sales offices.
Marketing strategy creation and implementing for 2014-2015. Segmentation of clients, sales managers, products. New product start-up conception development. Launching of several new products for different income level of clients. Cross-marketing and cross-sales. Banks partnership development. Constant and deep marketing research: market, products, clients. Сomplete marketing budget control (170 mln.rub.). Costs effectiveness control. Company's rebranding according to rebranding of Rosgosstrakh Group. Radical renewal of web private cabinet of the client. Mobile-marketing. Media planning (TV, newspapers) — realization of media plan. PR-support. Professional product presentations for bank partners, mass- and private - banking. Working on POS-materials for clients, partners and internal needs. Overall constant support of sales activities. Cobranding with Lukoil company. Working on motivational programs (part of marketing budget). Working on event programs.
Innovation center project "Skolkovo". A member of work group of innovation center creationI have the experience of international successful projects realization, including the innovation ones.
Project Manager, Marketing Manager
Оптовая торговляAreas are: marketing strategy of Philips medical devices products, pricing, internal operations improvement, alignment to global policies, exploring new business opportunities for the next medical equipment: Computed Tomography (CT), Magnetic Resonance Tomography (MRT), X-Ray.
International work under the whole country markets of Europe and China. Participant of International Management Skills Development Program and BLACK BELT analogue program.
I had worked with: Net Promoter Score in-depth analysis and improvement, Lean six-sigma projeсts approach, DMAIC, SWOT-analysis, BСG model, Marketing intelligence sources, Funnel tool analysis, VOC (voice of the customer) analysis, marketing strategy verification and correction, market analysis, competitors analysis, CRM, Internet marketing, Global marketing policies, Alignment to global policies, Field Sales marketing support, Loyalty programs, GR (Government Relations) information support on BtoG, Internal budget policies, financial policies, pricing (in-depth analysis on the basis of marketing and its correlation with final income), cost reports, data-work, multi-countries indicators comparison, KPI improvement, billing process improvement, service process improvement, etc.
Tomsk Scientific Center of the Russian Academy of Sciences, 201 — 500 сотрудников
Научная и академическая деятельностьProjects selection and development (business-planning, team management, presentations, investment, etc.) in all aspects;
Company's external communications; one leaded project had become international in sales with manufacturing launched in Taiwan.
Project manager (leader)
Управление и менеджментProjects development (business-planning, team management, presentations, investment, etc.) in all aspects; successfully. Project management also included personnel management (8 people).
FounderThe goals are:
• Educational projects development
• Business projects development
• Research-projects development
The club invited and organized the educational business-meetings with experts of banking system from Germany, and the other experts from Japan, the USA and Russia.
Отрасль: Оптовая торговля
Отрасль: Медицинское оборудование
Отрасль: Розничная торговля
Tomsk Scientific Center of the Russian Academy of Sciences
Отрасль: Научная и академическая деятельность
Inter-university Business-Incubator - the first and leading University Business-Incubator in Russia.
Отрасль: Управление и менеджмент