Ilya Goloborodko
Ilya Goloborodko
Ilya Goloborodko

Ilya Goloborodko

Москва, Россия
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  • Возраст
  • Адрес
  • E-mail
  • Телефон
  • Социальные сети
  • Профиль
  • Статус
Опыт работы
8 лет и 3 месяца
8 лет и 3 месяца
  • 2012
    4 года и 3 месяца

    Senior Strategic Planner


    Маркетинг и реклама

    liaising with clients to identify specific business problems and develop ideas;
    - gaining a comprehensive context for advertising strategies by analysing a wide range of information in great detail, including demographics, socio-economics and the market for the client's product and market share;
    - commissioning research from outside organizations to inform advertising strategies, using both ad hoc and industrial data bases, supervising ad hoc research;
    - using a variety of market and research data to monitor cultural and social trends and their impact on consumers’ attitudes, behaviour and perceptions;
    - reconciling the differences between consumers' current perceptions of the brand and the way the client wishes the brand to be perceived;
    - providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy, so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively;
    - presenting conclusions and ideas to clients and other agency staff;
  • 2008
    2 года

    Creative Director

    Pacific Media, 51 — 200 сотрудников

    Маркетинг и реклама

    • Ensuring that the creative function operates in an efficient, profitable manner
    • Delivering strategic communication solutions that help our clients attain their marketing and communications objectives
    • Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales
    • Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the account team
    • Co-leading the unified creative/account management process in order to execute on client projects
    • Writing and presenting cohesive and persuasive rationales for campaign approaches
    • Leading the unified process of marketing/concept/design and post-production execution
    • Managing the evolution of the agency’s technology needs and marketing technology and digital marketing capabilities.
  • 2006
    2 года


    Pacific Media, 51 — 200 сотрудников

    Маркетинг и реклама

    Creative strategies and concepts, event marketing, PR-campaigns
Отрасли, языки и навыки
Компании пользователя

    Отрасль: Маркетинг и реклама
    Подписчиков: 21

  • Pacific Media

    Отрасль: Маркетинг и реклама
    Подписчиков: 1

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