Senior Product Manager
Galderma, 11 — 50 сотрудников
Фармацевтическая промышленностьBrands Loceryl, Basiron, Differin, Cetaphil
Objective - to introduce FMCG practices into marketing at the pharmaceutical company.
1.Assessing landscape – deep understanding of market, competitors intelligence knowledge and consumer insights
2.Development of brand equity/ repositioning (e.g. Basiron anti-acne)
3.Innovation and new product launches, analysis of existing (Loceryl, Basiron, Cetaphil) and possible markets for the Company products in Russia; sales plans up to 2021, P&L
5.Full ATL and BTL campaigns development and execution (e.g. new Basiron TV reel, improvement of Loceryl TV reel for better branding, etc.)
- Developing and executing direct-to-consumer programs
- Media planning and buying for total company.
6.Developing communication matrix and content for consumers and pharmacists
7.B2B - building cooperation with distributors and pharm chains
8.Ensuring constant implementation of promotional strategy and tactics in marketplace (on-going
communication with medical and pharm representatives, analysis of feedback from fields)
9.Medical sales team education and motivation
10.Cooperating with agencies (in order to ensure the optimal media plan, TV reel production, BTL promo, etc.)
11.On job training and people management (Junior Product Manager)
Senior Brand ManagerNutrilon, Medical Marketing
Professional Marketing Manager
Проктэр энд Гэмбл (Procter & Gamble Co.), 10 000 +
Торговля/ПродажиConsumer Marketing, External Relations
1.Development and management of marketing activities, targeting on consumers and professionals of different levels. From idea to national scale. Additionally - sales B2B.
b)Development and management of ATL and BTL projects with involvement of Thought Leaders
c)Development and execution of brand communication plans, advertising campaigns, POSM design
d)Budget planning and tracking
e)Creating and leading multifunctional international team (GBU, Product Development dep., Sales, Purchasing, Planning, Research dep., Ukrainian/Byelorussian teams, USA, China, Poland, etc.) and cooperation with different agencies (incl. advertising and design). Consulting teams in Azerbaidzhan and Kazakhstan.
f)Recruiting, training and management of lectors/ sales teams (up to 30 representatives in Russia and Ukraine), influence and inspiration, team building.
g)Leading marketing researches (FGDs, in-depth interviews, Equity scans, trackers, etc.), moderating, analysis of insights and efficacy research results, generating recommendation for further development, alignment with top management and execution.
h)Trade marketing: development of loyalty programs for customers and sales ladies, trainings for sales reps, cooperation with distributors, etc.
2. Long term marketing program for consumers. B2C. Development of long-term school program in 40 cities of Russia and Ukraine: from OGSM to execution, efficacy research and further recommendations. Initiator of program reconstruction.
3. PR, organization and participation in symposiums, congresses and exhibitions. Leading PR cycle. Presentations at public events. Lobbying. Internal PR.
4. Building relationships with Opinion Leaders